Grab Some Attention

Working with General Tire, we built a promo vehicle to help showcase their GRABBER tire in combination with a regional, multi-branding campaign. Since the tire was a re imagining of a 70's brand icon our charge was to create a 70's style vehicle to put the tires on. We came up with The Grabber, our Go Anywhere, Do Anything, Live Action beach vehicle. We were responsible for everything from the design (which General had to approve) to the build. We managed every facet of the build, from coordinating construction to handling roll out and marketing.